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The direction of technology | | The golf ball has changed | | Despite being the most regulated piece of golf equipment, the golf ball improved again in 2018. | | | | There are some that are troubled by golf ball improvements. There’s sometimes a hysteria about the subject. But what about this from Golf Illustrated in 1910: “If the carrying power of golf balls is to be still further increased, all our golf courses will be irretrievably ruined as a test of the game.” Wow a 100 years ago they were worrying about the golf ball. | | | | So, how easy do you find the challenge of golf. Even with over a hundred years of ongoing improvement in the golf ball, has the game become easy? | | All golf balls are better now | | The latest innovations we have seen have allowed all golf balls to feel softer at impact, creating a better feel, while still maximizing ball speed. Each golf ball model does perform differently though. Some will work better for you than others. Have you ever had a “golf ball assessment?” | | Contact us > | |