We like to see that little moment where a smile creeps across someone’s face when we exceed their expectations and usually improve their performance without much (or any) extra effort. I’ve seen that look in seasoned players, beginners and juniors; and we saw it about three weeks ago with a new customer.

I forgive new customers that come in skeptical. I mean, they’ve heard from their buddies or read our newsletters about The Golf Station and the “Tour Quality Fit” and think it’s frankly a tall tale. I thought that too. But once they left after experiencing it for themselves and actually get to play the equipment we’ve fit them for and built for them we get emails like this:

"Wow! Admittedly, I had a bit of an attitude when I walked in because I’d been fit for every bag I’ve owned in the past ten years. I usually ended up telling the fitter what irons and shafts were designed to do. I play to a 7, and I thought I had an idea of what specs I should be at based on my past fittings and based on my skill as a player.

A friend recommended The Golf Station. I figured it was time for something new and would give this shop a chance. Tim and Chris greeted me and were nothing but polite. They asked me what I was looking to do and wanted to accomplish. I let them know I was looking for a new bag from top to bottom but had an idea of what I should be fit for. I wanted more forgiveness but didn’t want to sacrifice any playability. All they asked was to keep an open mind. They asked me to bring my bag into the sim, and I began warming up. After about 10 minutes they walked in, and Tim asked me to hit some pitching wedges, and after about two swings, he gave me a swing tip because he noticed something in my swing. After putting myself in the position he asked, I hit the ball more solidly than I had since May.

Remembering what I had said, he made a recommendation for an iron head. It was not what I would have chosen, but I decided to try them. We began to look at numbers, and he made recommendations on shafts to try to add spin at the bottom end of the bag and lower spin at the top end. We moved onto to woods, and I decided against hybrids, but wanted iron feel and control with some forgiveness.

For the first time I think in 10 years, I was properly fit for a golf bag, and shockingly enough, I went all Titleist for the first time and was fit for my first Scotty Cameron. They made the putter fit me, instead of having me adjust to the putter. Tim even switched my ball from a ProV1x to a regular ProV1.

I put them into play this past weekend for two straight days on a buddies trip. I let my friend keep the scorecard because he had an ace, but I’m telling you, this is truly the best bag I’ve ever had. Bar none. I gained about 9 yards with the woods, 7 with the irons, but a ton more accuracy with both.

My wife isn’t thrilled, but I am. I’m smiling while playing and came home in a better mood from the course. So in a way, The Golf Station is helping my marriage. Maybe." ~ Charles B.

In case if anyone is wondering, this is what Charles was fit for:

We put Oban Steel CT shafts to control flight and spin in his mid-irons and wedges, Oban graphite in his long irons, and our best-selling Yonex shafts in his driver.

As you can see, it’s a combo bag, and probably one of the most unique we’ve created. When we help you determine what direction to go in, it’s not just a “desire” thing. It’s also what head gets you the best performance. We could have made a complete single set, that didn’t work best for Charles.

Where the rubber meets the road is: does it work for you when you want it to and perform as you expect?

We’re going to make sure it does. If it doesn’t we’ll make it right. That’s a promise.